The Reputation Racket: Fake reviews, digital extortion, and the business model that turns your good name into someone else’s revenue stream

  For years, we treated fake online reviews the way most people treat termites — as an annoyance, vaguely destructive, but ultimately someone else’s problem. That assessment is no longer operative. What was once the province of petty fraud between competing businesses has matured into something more structured and, frankly, more impressive in its ruthlessness: … Continue reading The Reputation Racket: Fake reviews, digital extortion, and the business model that turns your good name into someone else’s revenue stream