Advocate General Juliane Kokott’s Opinion of September 11, 2025, in Case C-436/24 Skatteverket v. Lyko Operations AB represents a watershed moment in the European Union’s approach to the VAT treatment of customer loyalty programs. The Opinion, which addresses the fundamental question of when loyalty points constitute vouchers within the meaning of the VAT Directive, … Continue reading Points, Vouchers, or Discounts? The CJEU’s Taxonomical Approach to Loyalty Programs Under VAT Law